Google on Links & Core Updates 2025 – Malayalam + English Guide
📌 What is Google’s Core Update?
Google releases major Core Updates multiple times a year. These updates affect how websites rank in search results. In 2025, the focus has shifted towards useful content, clean link practices, and avoiding manipulation.
🔗 Google's New View on Links
Back in the day, more backlinks = higher rank. But Google now says:
- Not all links help rankings
- Nofollow, Sponsored, UGC tags must be used correctly
- Link quantity ≠ quality
Google’s John Mueller stated: “Links are not the top ranking factor anymore.”
✅ What are Valid Links in 2025?
- Natural editorial links
- Internal linking structure
- Helpful backlinks with context
❌ Spammy Link Types
- Paid guest posts without disclosure
- Irrelevant comment links
- Link farms or PBNs
📘 Internal Linking – The Secret SEO Power
One of the easiest ways to boost your SEO today is by linking your own blog posts together. Example:
These are called internal links and Google loves them!
🧠 Google Core Updates 2025 – Focus Areas
- EEAT: Expertise, Experience, Authority, Trust
- Less AI spam content
- More useful info per post
- Better structured HTML & fast loading
That’s why you should:
- Write useful, human-first content
- Add internal links
- Avoid overusing affiliate links
💸 Affiliate & Sponsored Links: New Rules
Affiliate links are fine, but Google wants transparency. You must:
- Use
rel="sponsored"
orrel="nofollow"
for affiliate links - Disclose affiliate relationship in your post (e.g., “This post contains affiliate links”)
- Link to helpful, relevant tools only
Example affiliate link (Beehiiv):
Start your Free Newsletter with Beehiiv – Earn Monthly
📊 Long-Form Content = Higher Rankings
In 2025, Google prefers in-depth posts:
- 1500+ words = more engagement
- Natural use of keywords
- Visuals + structure + links = trust
Try mixing English + Malayalam where needed. Example Malayalam insert:
Google നമുക്ക് പറയുന്നത് ഇതാണ്: "Content എല്ലാവർക്കും ഉപകാരപ്പെടണം, വായനക്കാരൻ ആഗ്രഹിക്കുന്നതുപോലെ തന്നെ എഴുതണം."
🌎 Attracting USA Traffic
For more US readers:
- Write about global tools like Beehiiv, AdSense, AI tools
- Use clear headings, subheadings, short paragraphs
- Post on Quora, Medium, Reddit with backlinks
Backlink Idea:
Use blog comments or guest posts on related blogs linking back to:
🧾 Conclusion
Google’s link policy is evolving fast. Focus on trust, human value, and clean linking strategies. Blogging in 2025 is more about real expertise and structure than hacks.
Keep posting consistently. Build your brand. Link smartly.
🔗 Sources / References:
- Google Link Best Practices – Search Central
- Google Core Updates Official Page
- John Mueller on Link Factors – SER
- AdSense Policy – Affiliate & Sponsored Links
- Beehiiv Affiliate Program

Ayoob KK
Freelance Blogger from Kerala, sharing insights on Google AdSense, Blogging Tools, and Affiliate Growth in 2025. Follow me for SEO tips & newsletter hacks.
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